But this new Thunderbird was completely different from its previous self. When Ford went with an all-new design in 1961 it continued with the concept car look. It looked like a concept vehicle, and in the late-1950s concept vehicles were wild-looking. It was the iconic two-seater that lasted through 1957. The first Ford Thunderbird arrived in 1955. So, if Ford is thinking about reviving the name it would probably be for an SUV. So what do we make of it? First off, if it is applied to a new vehicle it won’t be in the traditional Thunderbird mold. That’s a lot more than you get from most Dearborn insiders. He said that “trademark applications are intended to protect new phrases, designs, or symbols, but aren’t necessarily an indication of new business or product plans.” If applied to a new vehicle it won’t be in the traditional Thunderbird mold 1956 Ford Thunderbird convertible that was once owned by Frank Sinatra | Mike Fiala But recently CarBuzz asked Ford North America Product Communications Manager Mike Levine about the trademark application. You can’t just call up Ford to get an answer-it and most all other manufacturers never give out information about future products. You can’t just own a trademark without actually putting it into, in this case, a “motor vehicle, namely, concept motor vehicles, four-wheeled motor vehicles.” So, is Ford bringing back the Thunderbird? While some would explain it is only to protect Ford from losing it, with trademark law you have to use it or you lose it. Last week Ford filed for the Thunderbird name with the US Patent and Trademark Office.

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